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Personal Values

Inclusivity | Loyalty | Determination | Creativity | Caring | Spirit of Adventure

Personal Mission

To tirelessly chase and capture those extraordinary moments where technology, innovation, and creativity intersect, transforming them into groundbreaking experiences that push boundaries, redefine paradigms, and illuminate new pathways in the world.

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“Seek patience and passion in equal amounts. Patience alone will not build the temple. Passion alone will destroy its walls.”

- Maya Angelou

 

Professional Areas of Focus

GAMING

  • Position: Narrative Designer
    Titles: Spark Defense (MOBA Defense) & Forge Horizon (First-person Shooter)
    Scope: I worked closely with Marketing, Art, and Game Development teams to strategize game play mechanics through a narrative lens. I pitched in with marketing, corporate communications, and media relations.
    Areas: Project management and interactive storytelling

MARKETING, COMMUNICATIONS, MEDIA RELATIONS, & PROJECT MANAGEMENT

  • Position: Marketing & Communications Coordinator/Interim-Director
    Scope:
    Efficient management of more than 20 diverse portfolios, successfully handling hundreds of projects each academic year. Responsible for leading the College's creative projects, devising statements of work, formulating strategies, task assignment, timeline management, budgeting, staffing, crafting annual reports, and developing data-informed marketing and communication plans for over 75 programs.

    Skills: Design thinking, interdepartmental collaboration, and vendor management. Work prioritization, reporting, campaign creation, data analysis, external relations, creative producer, organization, and time management.

    Areas of Focus: Account Management | Stakeholder Relations | Media & Crisis Communications | Corporate & Donor Relations | Fundraising & Event Management | Internal & External Communications

    Additional Responsibilities: Creative Problem Solving | Team Building & Mentorship | Department Hiring | Payroll & Budgeting | Thought Leadership | Business Development

    Other Positions Held at Loyalist College

    • Public Relations, Freelance [2022 - Present]

    • Multimedia Writer [2015 – 2018]

    • Social Media Marketing Coordinator [2015]

  • Position: Marketing Support
    Scope:
    Art directing, project management, design, photography, profile writing, content development, social media planning, e-zine development, and marketing.

CREATIVE WRITING & JOURNALISM

  • Scope: Provided creative writing support for two NFT projects, MetaBeats and Art Save the Queen.

  • Scope: Contributing articles about small business, marketing, communications, and technology to GoDaddy Canada's blog.

    • Montreal Gazette

    • Kingston Fine Lifestyles

    • Women’s Post

    • Open Book Ontario

    • Applied Arts

    • Bay of Quinte Tourism

    • Quill & Quire

    • Kingston Life

    • Napanee Guide

    • Napanee Beaver

    • Frontenac This Week

    • Belleville Intelligencer

    • Trenton Trentonian

    • Community Press

    • Atlantic Books Today

    • Herald de Paris

    • The Scoop

  • 2021 Writing for Children Competition - Long List & Short List

    • Issued By: CANSCAIP [Sep. 2021]

    • Creative Work: Blue

    • Type: Young adult novel

    2021 Writing for Children Competition - Long List

    • Issued By: CANSCAIP [Aug. 2021]

    • Creative Work: Mostly Giant

    • Type: Middle grade novel

    2020 Writing for Children Competition - Long List

    • Issued By: CANSCAIP [Aug. 2020]

    • Creative Work: Into the Sea

    • Type: Picture book

WEB3 ENTREPRENEUR

  • Position: Consultant
    Scope: 3W3 is a consulting agency that helps its clients transition from Web2 to Web3.

  • Position: CEO
    Scope: A media content creation agency focused on Web3, crypto, NFTs, and blockchain gaming. We interview thought-leaders, NFT creators, and crypto-enthusiasts in the space to document the who's who and the what's what of Web3.

  • Position: Founder
    Scope: Creating unique characters, building worlds, and identifying blue oceans is at the heart of Snazzy Labs. I work closely with a handful of clients to build out the IP for their NFTs. Beyond that, I mentor clients in crisis communications, assist with whitepaper development, and other forms of communications support for both internal and external audiences.

TEACHING

  • Position: Professor
    Institution: Loyalist College
    Delivery Model: Online
    Scope: Teaching students the basics of business communications and mentoring them in their professional development.

  • Position: Professor
    Institution: Loyalist College
    Delivery Model: Online
    Scope: Teaching students about the impact of social media on their personal brands and how to use it to grow their network.


Professional Affiliations

  • Organization: Canadian Blockchain Association for Women
    Status: Member

    Organization: Women in Technology International
    Status: Member

  • Organization: Canadian Society of Children's Authors, Illustrators and Performers (CANSCAIP)
    Status: Member

    Organization: Society of Children's Book Writers and Illustrators (SCBWI)
    Status: Member

    Organization: Canadian Children’s Book Centre
    Status: Member

  • Organization: Department of Illumination Artistic Company
    Status: Member

    Organization: Art Gallery of Ontario
    Status: Member

  • Organization: Shorefast Foundation
    Status: Supporter


Education

DEGREES & CERTIFICATES

  • School: Loyalist College
    Type: Graduate Certificate
    Achievements:

    • Valedictorian

    • Campaign of the Year Award (2014)

    • Honourable mention: Professionalism Award (2014)

    • Dean's List

  • School: Humber College
    Type: Certificate
    Achievements: Completed a manuscript under the mentorship of author Helen Humphreys.

  • School: Loyalist College
    Type: Advanced Diploma
    Societies: President, Journalists for Human Rights (Loyalist College Chapter)
    Achievements:

    • Faculty Award [2011]

    • Andrew White Excellence in Media Award [2011]

    • Dean's List

  • School: Lakehead University
    Type: Degree
    Activities and Societies:

    • Superior Northwest Public Interest Research Group (SNoPIRG)

    • The Argus

    • Environmental Awareness Week

SPECIALIZATIONS

  • Course Delivery: LinkedIn
    Course Instructor: Ricardo Vargas

  • Course Provider: University of Illinois

  • Course Provider: Google

  • Course Provider: The Institute for the Future

  • Course Provider: University of British Columbia

  • Course Provider: University of British Columbia

  • Course Provider: Niagara College


Volunteerism

  • Role: Children’s Literary Submissions Editor

  • Role: Azurian Community Council Member

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“Let everything happen to you, beauty and terror, just keep going, no feeling is final.”

- Rainer Maria Rilke